TCA
Public Relations
Publicity
Promotions
Business Communications
TCA is in the business of:
  • Shaping how large numbers of people feel about you.
  • Affecting how specific groups of people feel about you, your organization, your ideas, your event or anything else you have to offer or that you want others to know about.
The objective is that you and whatever you have to offer receive the best treatment, the most respect and the best recognition from the most people. We are in the business of:
  • Public Relations
  • Publicity
  • Promotions 

We shape the attitudes that people have about you and anything you have to offer.

We do this through the careful placement of information about you in several mass print, online and broadcast media outlets where your good story will be presented to thousands or millions of people. 

DELIVERABLES

In order for us to deliver our plan, it is important that we create several tools in order to implement a successful Public Relations, Publicity and Promotional campaign. These include such things as:

Backgrounders
Biographies (Bio)
B-rolls
Electronic media kits (EMK)
Fact sheets
Graphics
Media kits
Position papers
Sidebars
Taped actualities
Briefing books
Audio news releases (ANR)
Promos

Billboard announcements
Bylined articles
Camera-ready features
Chatter sheets
Community calendar announcements
Community notices
Features
Fillers
Free speech messages
Guest editorials
Letters to the editor
News/ Press releases
Press conferences
Product placement

Publicity props
Publicity photographs
Public service announcements (PSA)
Radio Media Tours (RMT)
Radio program or features
Reader tip sheets
Satellite Media Tours (SMT)
Social media releases (SMR)
Speechwriting
Video news releases (VNR)
Event Productions
Focus Groups